AI is loud. E-commerce is louder. Internet marketing never shuts up. We read it all.
We read all of it, every day — and filter it down to the signal that matters for your business. Not the noise. Not the hype. Not the hot take that's outdated by Thursday. The actual intelligence. Once a week, in 5 minutes.
Meet Lexi — Editor, Internet Mogul. She reads the 140+ sources so you don't have to, and writes the Operator's Take on every story that makes the cut. She signs every issue.
We monitor 140+ sources every morning — marketplaces, ad platforms, earnings calls, AI releases — so you read one email instead of forty tabs.
Every story cut to what actually changed and the numbers that moved. No preamble, no filler, no 900-word windup before the point.
An Operator's Take on every story: what we would do about it if it were our P&L. That is the part you cannot get anywhere else.
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Shopify WebMCP: your storefront is now agent-callable
AI agents in Chromium browsers can now query your storefront directly. It is not a new discovery channel — and that distinction is the whole story.
Adobe: AI-referred shoppers convert 60% higher and spend 53% more
Across more than a trillion visits, traffic arriving from AI referrals converts 60% better and generates 53% more revenue per visit than everything else.
Why Amazon sellers are making more sales but less profit
Revenue is up and net profit is not. The gap is the Amazon tax, and most operators have never itemised what it actually costs them.
Your Buy Box is not the same in every city
Checked across US metros, 21% of products showed a different Buy Box winner, different shipping, or no Buy Box at all.
If you have only ever checked the Buy Box from your own desk, you have measured one city. Re-check your top ten ASINs from three regions before you touch price again.
Replies to the briefing, pulled verbatim.
Specimen layout · awaiting real replies
Pulled our top 40 ASINs and re-checked them from three regions like the Take said to. Eleven had a different Buy Box winner in Dallas than from our own desk. We had been pricing against a competitor who wasn't even winning in half the country.
Segmented AI referral traffic as its own channel in GA4 the same afternoon. Twenty minutes of work. It is 4% of our sessions and 9% of our revenue, and nobody on the team had ever looked at it separately.
The itemised breakdown of the Amazon tax is the first thing from a newsletter I have forwarded to my CFO. We knew net was compressing. We had never put a number against each line of it.
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